Steps to Create a Web 2.0 Marketing Friendly Website

When I talk to people about marketing their goods, services and knowledge using Web 2.0 technologies they most often make the mistake that the process is complicated or more advanced than everyday internet marketing. In fact, the opposite is true. It is so easy to market using Web 2.0 platforms and concepts that most everyone wonders just why they had not engaged in this medium before. I would say that marketing using Web 1.0 techniques was far more laborious and harder to measure results. A few simple steps with your existing website and mindset and you are on your way.

The good thing about creating a Web 2.0 marketing compatible website is that you don’t have to overhaul everything completely or immediately. Small changes introduced incrementally can be just as effective.

The following list describes ways in which you can take advantage of Web 2.0 marketing to outfit your website for maximum interactivity.

Introduce yourself and tell people who you are. Setting up an 'About us' page that lists your skills and achievements endorses your credentials and helps potential customers know more about you and relate to you better.

Install a blog and begin publishing a few high quality articles on a regular basis. Provide an action button for every article on your site which will take your readers to the submission page of a bookmarking site.

Provide your users with a forum for meeting and discussing your services and products. Get your forum registered at BoardTracker, a forum search engine.

Give your users the opportunity to rate and review your products; this will help you manage your inventory as you can add or remove inventory based on customer reviews or opinions.

Providing RSS feeds for newly launched products, forum postings or blogs will provide potential customers with teasers of your content. Interested users will scan your teasers using RSS readers and if it draws their attention, they will be tempted to visit your site to glean some more information.

Publish your feeds at Feedburner. Feedburner provides an advertising network for all RSS feeds, which enables you to monetize your contents if they are of high quality.

Read more of the steps at: Steps to Create a Web 2.0 Marketing Friendly Website