The Marketing Power of Flickr

The old saying goes: "A picture is worth a thousand words." Well with Flickr you also get the thousands words in addition to a great venue for sharing photos and images with other like minded people. Flickr has really stepped forward in a very discreet way as a social network without really ever claiming to be one.

Studies show that people are image crazy and that the right image can transform any marketing campaign into a massive landslide winner. Using Flickr as a base for talking about your photos and images is a great way to drive targeted traffic but it is also a great way to gauge market responses to images you plan to use in you campaigns.


If you are interested in using Web 2.0 to market your products online, you need to think beyond traditional, one-way internet marketing techniques. You can now get written, audio, and visual content about your product on the web for free. You have the potential to expose yourself to millions of potential customers.

Blogs, social networking websites, and other products of the latest internet technology shift have changed the way we think about online marketing, and marketing in general. In fact, it is now accepted that traditional marketing techniques are losing their effectiveness as young people spend less time in front of the TV and more time in front of the PC.

One of the most popular free ways to market products is on Flickr. Ultimately, Flickr combines social networking and media sharing by allowing users to upload photographs.

So what does this mean for you? If you want to increase exposure, especially if you sell a product, you can simply publish product photographs on Flickr. If you can provide useful captions for your photographs, you'll be ahead of the curve. You also have to be different.

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