5 Tips to help you Succeed at Web 2.0 Marketing

Planning, launching and maintaining a successful Web 2.0 marketing campaign can be a daunting and time consuming obsession. There is no way around certain aspects of the Web 2.0 marketing space that are critical and those that do not embrace it whole heatedly will surely languish or worse be vanquished.


In this article, I have put together five tips to help you be successful with your Web 2.0 marketing campaign. They seem simple but do not overlook them. You do so at your peril.




While Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization's staff.

Here are a few things you may want to consider when entering the Web 2.0 marketing arena:

Tip #1 Learn how social media works

Social media marketing is a critical component of Web 2.0 marketing. Taking some time for you as well as your staff to understand and participate in social media marketing is an important first step. Some of the new services you need to understand and be familiar with include MySpace, YouTube, Flickr, Technorati and del.icio.us.

Tip #2 Develop a Web 2.0 marketing campaign

There are several Web 2.0 methodologies that are available for your use. Brainstorm with your staff and your loyal users and develop a strategic plan about how and where your marketing resources can best be put to use for online marketing.

Keep your mind open and be prepared to accept the revolutionary new ideas that fit the nature of social media marketing. Invite staff and loyal customers to submit relevant photographs or videos and add catchy titles. These can then be sent as postcards to their friends and contacts, widening your customer circle.

What's even better is if you can get your passionate users to create a promotional video for your product or service. Ask you customers to film themselves using your product or service Let them be your "instruction manual". You could post them online on numerous sites giving you unprecedented, free publicity.

Get the rest of the tips here: 5 Tips to help you Succeed at Web 2.0 Marketing